News

New Annual Pass and options to gift aid your Museum entry introduced

  • 3 February 2019

The Museum is excited to have launched a new Annual Pass ticket option from February 2019 allowing you 12 months’ unlimited entry during normal opening hours for £16.50 for Adults and £14.00 for Concessions*.  So now you don’t need to try and take in the wealth of detail and information on display in one visit but can take the time to enjoy our newly refurbished galleries at your leisure.  This is great news for families too as our Under-16s free entry means you can enjoy the new interactive exhibits and storytelling area time and again for great value with your annual Adult tickets.  Our new Family Explorer Backpacks which you can borrow free from Reception offer a fun hands-on way for all ages to discover the stories and history of the collections.

We have also introduced new Gift Aid options for our single-entry tickets where eligible UK taxpayers can choose to gift aid their entry charge by making a 10% donation on top of the standard admission charge – which means overall a huge 37.5% increase in the amount the Museum receives for your visit.  This is because by choosing to make a voluntary donation on top of our entry fee the whole amount is then considered a donation and eligible for the Government’s Gift Aid scheme where an additional 25p for every £1 can be reclaimed by the Museum as a charity from the tax you pay.  The standard admission charge is classed as a fee for a service so is not eligible for Gift Aid. If you would like to support the Museum through Gift Aid but don’t like the idea of paying more then consider our Annual ticket since as this provides a 12-month right of entry it is eligible for Gift Aid at the same price.

The additional funds we are able to claim through Gift Aid as a registered charity are incredibly valuable for the Museum and help us to look after and make accessible the rich heritage of Worcester Porcelain in the place where it was made for people now and in the future.

*The Museum reserves the right, in line with HMRC guidelines, to exempt up to five days a year of normal opening hours from this right of free entry where ticketed entry for special events may apply which will be clearly advertised.

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