Welcome to our Showstopper Trail at the Museum and Showstopper Gallery online, sharing the stories of Worcester porcelain through 25 glorious and significant objects.

Sponsor a showstopper pot

The Showstopper Trail throws a spotlight on 25 of our most exceptional, exquisite and important objects. It brings the stories of these fascinating items to life through rarely-seen archive material and the people behind the porcelain. Through both a physical trail in the Museum’s stunning galleries and Showstopper Gallery online, we share a pride in our porcelain heritage. 

We’re excited to open this opportunity for businesses, organisations and individuals to share in and support the Museum’s work through sponsoring a Showstopper or your own favorite piece.


You can sponsor a Showstopper for a whole year for £500 (+VAT for companies).  We invite you to get involved and combine your brand with our flagship heritage collection.

Celebrity antiques experts and trustees of the Museum John Sandon and Philip Serrell and Museum Director, Sophie Heath, introduce our Showstoppers in a series of video shorts. Sponsoring a Showstopper will help you reach over 11,000 annual visitors, 92,000 online visitors and 1,000 monthly e-newsletter recipients via our online and community engagement programme.

As a Showstopper Sponsor you’ll enjoy:

  • Your name and/or company logo in The Museum display
  • Certificate with object photograph and details, signed by Chair of Trustees, Philip Serrell
  • Digital photography of your Showstopper to use in your communications
  • Online recognition via our website
  • Inclusion in social media campaigns
  • Two ‘Friends of Museum’ 12 month memberships giving free Museum entry and invitations to special events
  • A complimentary Paint-Your-Own-Pottery session in our new Ceramic Studio for up to 6 people

Worcester porcelain is a byword for quality and excellence in art and design across the globe. Our world-class collections celebrate Worcester’s heritage of innovation, skill and ambition, as a pioneering centre of porcelain manufacture and international giant of the ceramic industry.

The Porcelain’ is held in affection by many Worcester residents.  Generations of families worked at the factory and its success, over three centuries, was built on ambition, creativity and innovation. The Museum holds a powerful appeal to national and international audiences through the quality and heritage of its unique collections. It offers unparalleled insight into Worcester’s rich entrepreneurial and skilled heritage and its social history. Through a lively programme, with local creativity at its heart, we engage audiences with this fascinating and prized part of Worcester’s history and  work together with businesses and partners to draw visitors to our heritage city and add to residents’ quality of life as we all recover from the impact of the COVID19 pandemic.

It costs £568 each day to look after and open the Museum. Visitors and the Museum shop help with half of our costs. The remainder we seek from the generosity of trusts and foundations, gifts in wills, individual donations and corporate support. 

Funds raised by the Showstopper Trail will help the Museum look after, celebrate and engage people with a magnificent heritage – of local, regional and national importance – so that we are here for future generations to enjoy.

If you would like to get involved, please 

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