We are launching our first Showstopper Trail on 29 September 2022, telling the story of Worcester porcelain through 25 glorious and significant objects celebrating 250 years of ceramic design, local skill and innovation.


Sponsor a showstopper pot

Worcester porcelain is a byword for quality and excellence in art and design across the globe. Our world-class collections celebrate Worcester’s heritage of innovation, skill and ambition, as a pioneering centre of porcelain manufacture and international giant of the ceramic industry.

Our new Showstopper Trail will throw a spotlight 22 of the Museum’s most exceptional, exquisite and important objects. It will bring the stories of these fascinating items to life through rarely seen archive material and the experiences of the people behind the porcelain. Through both a physical Showstopper trail in the Museum’s stunning galleries and online gallery and audiovisual content it will engage audiences with and generate pride in our porcelain heritage.  We’re excited to launch this opportunity for businesses, organisations and individuals to share in and support the Museum’s work through sponsoring an object on the Showstopper Trail.


You can sponsor a Showstopper Pot for a whole year for just £500+VAT.  Individuals and companies are invited to get involved and combine your brand with our city’s flagship heritage collection.

TV celebrity antiques experts and trustees of The Museum John Sandon and Philip Serrell, and Museum Director Sophie Heath will introduce the Showstopper Trail in a series of film clips. Sponsoring a Showstopper Pot will help you reach over 12,000 annual visitors, 76,000 online visitors and 1,000 monthly e-newsletter recipients via our website, social media and community engagement programme.

As key sponsor of the Showstopper Trail you’ll enjoy:

  • Your name and/or company logo in The Museum display and on the trail map
  • Certificate with object photograph and details, signed by Museum Patron Henry Sandon MBE
  • Digital photography of the object to use in your communications
  • Online recognition via our website
  • Inclusion in media relations and social media campaigns
  • Two ‘Friends of Museum’ 12 month memberships giving free Museum entry and invitations to special events
  • A complimentary Paint-Your-Own-Pottery session in our new Ceramic Studio for up to 6 people
  • Celebration Drinks Reception invitation to launch the Showstopper trail

The Porcelain’ is held in affection by many Worcester residents.  Generations of families worked at the factory and its success, over three centuries, was built on ambition, creativity and innovation. The Museum holds a powerful appeal to national and international audiences through the quality and heritage of its unique collections. It offers unparalleled insight into Worcester’s rich entrepreneurial and skilled heritage and its social history. Through a lively programme, with local creativity at its heart, we engage audiences with this fascinating and prized part of Worcester’s history and  work together with businesses and partners to draw visitors to our heritage city and add to residents’ quality of life as we all recover from the impact of the COVID19 pandemic.

It costs £568 EACH day to look after and open the Museum. Visitors and the Museum shop help with half of our costs. The remainder we seek from the generosity of trusts and foundations, gifts in wills, individual donations and corporate support. Funds raised by the Showstopper Trail will help the Museum look after, celebrate and engage people with a magnificent heritage – of local, regional and national importance – so that we are here for future generations to enjoy.

If you would like to get involved, please contact us using the form below.

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